Faizel Patel, Radio Islam News - 03-01-2019
Just seven months after opening its doors, The Great Yellow Brick Company’s first LEGO Certified Store in Sandton City has become a must visit store for children and even adults.
Founded in 2017 by partners Robert Greenstein, Hayley Greenstein and Greg Bergh, The LEGO Certified Store stocks and display a variety of LEGO options, installations, exclusive and extended sets, and experiences not yet seen in the country.
Some of the features of the store includes Pick A Brick Wall, Build a Minifigure Station and A mosaic of the Big 5 and a 3D model of the Johannesburg skyline designed and built out of LEGO bricks exclusively for the Sandton store amongst others.
Co-founder Greenstein says LEGO bricks are so much more than just toys or collector’s items – playing and building with them promotes the development of fine motor skills, encourages teamwork, and improves creativity.
“Building sets or creating their own masterpieces teaches problem-solving skills to children, and improves their communication skills too. It also develops persistence, lateral thinking and planning skills, and placing that final brick into a creation boosts a child’s self-esteem – something that’s clearly evident in the broad smiles that are sure to happen at about the same time!”
“The Great Yellow Brick Co has also extended its offering online giving consumers access to the most extensive LEGO range available in the region, offering all the convenience of online shopping as well as a click and collect service should customers prefer.
The store’s Brick Rewards loyalty programme will see customers earn points back based on their spend, with points translating into monetary savings on future purchases, while exclusive gifts with purchase not available anywhere else will also be available from time to time.
LEGO Certified Stores are designed by The LEGO Group and are found in just 20 other countries.
The company has plans to roll out world class LEGO Certified Stores across the major cities of South Africa over the next 3 years.