Faizel Patel, Radio Islam News - 31-07-2019
Apple has opened registration for a series of new art-based Today at Apple augmented reality (AR) experiences, called [AR]T, offered at Apple Stores around the world.
The three new sessions include an interactive walk featuring works by some of the world’s premier contemporary artists, an in-store session that teaches the basics of creating AR using Swift Playgrounds and an AR art installation viewable in every Apple Store worldwide.
To create the sessions Apple invited the New Museum, a leading destination for contemporary art in New York, to select seven artists — Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist — to participate in an experiential project that is free to the public.
Apple’s senior vice president of Retail + People Deirdre O’Brien says the company is offering a window into the creative arts made possible by their products and customers.
“We hope attendees are inspired by the incredible AR creations in the [AR]T Walk and in-store installation, and we can’t wait to see what our visitors learn to create in the [AR]T Lab.”
All three sessions are available beginning 10 August
At the same time, Apple announced its financial results for its fiscal 2019 third quarter ended 29 June 29.
The Company posted quarterly revenue of $53.8 billion, an increase of 1 percent from the year-ago quarter, and quarterly earnings per diluted share of $2.18, down 7 percent. International sales accounted for 59 percent of the quarter’s revenue.
Apple CEO Tim Cooks says this is the company’s biggest June quarter ever and the results are promising across all geographic segments
“Driven by all-time record revenue from Services, accelerating growth from Wearables, strong performance from iPad and Mac and significant improvement in iPhone trends”
Cook says the balance of calendar 2019 will be an exciting period, with major launches on all of Apple’s platforms with new services and several new products.